For 70 years, ORIENT has created distinctive timepieces with timeless appeal and in-house designed movements.
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ORIENT was founded on the principle that quality mechanical watches, created with traditional techniques and experienced craftsmanship, should be accessible to all. Today, this ethos is visible in a broad range of timepieces that place equal importance on style and substance.
ORIENT watches are contemporary and timeless, capturing Moving Moments at work, at home and at play. Minimal, classic case designs are expertly balanced with elegant evening wristwear and sporty designs that value function as well as form.
ORIENT STAR born from a desire to build a mechanical watch that would be a “brightly shining star” in every way, is particularly valued for its semi-skeleton and skeleton watch designs. These design elements are complemented by expert complications, represented by the ever-popular Mechanical Moon Phase and Skeleton.
Now, ORIENT and ORIENT STAR guard the refined principles of its founders by offering timepieces that suit all people, at all stages of their lives.
東方錶於1950年在日本東京成立,公司的歷史可追溯到1901年由公司的創始人吉田莊五郎先生,在繁華的東京市上野商業區所開設第一家手錶批發店。東方錶成立後的70多年以來,以積極奮鬥的精神,重視全球性的市場策略,讓東方品牌風行世界各地。 在日本市場,東方錶推出具有頂級水平的「皇家東方」(Royal Orient) 系列機械手錶,多年以來贏取了廣大消費者的欣賞與愛戴。 近年以來,東方錶也不斷為海外市場推出眾多高品質的商品,其中以特殊鏤空造型的『東方之星-SKELETON系列』;最能表現出東方錶的魅力及高水準技術。 經過70多年在手錶行業上的耕耘,讓東方錶能夠在微型精密技術上有足夠的發展力量,讓業務擴展到列印機,石英振盪器,矽晶片及其它相關的電子產品的資訊科技領域中。東方錶更會進一步改良其精密技術,強化成本效益,以加強品牌在市場的競爭力,擴大高增值產品的銷售量。