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  • Brand Heritage 品牌緣起

    For 70 years, ORIENT has created distinctive timepieces with timeless appeal and in-house designed movements.

Brand Heritage 品牌緣起

For 70 years, ORIENT has created distinctive timepieces with timeless appeal and in-house designed movements.

ORIENT was founded on the principle that quality mechanical watches, created with traditional techniques and experienced craftsmanship, should be accessible to all. Today, this ethos is visible in a broad range of timepieces that place equal importance on style and substance. 

ORIENT watches are contemporary and timeless, capturing Moving Moments at work, at home and at play. Minimal, classic case designs are expertly balanced with elegant evening wristwear and sporty designs that value function as well as form.

ORIENT STAR born from a desire to build a mechanical watch that would be a “brightly shining star” in every way, is particularly valued for its semi-skeleton and skeleton watch designs. These design elements are complemented by expert complications, represented by the ever-popular Mechanical Moon Phase and Skeleton. 

Now, ORIENT and ORIENT STAR guard the refined principles of its founders by offering timepieces that suit all people, at all stages of their lives.

東方錶於1950年在日本東京成立,公司的歷史可追溯到1901年由公司的創始人吉田莊五郎先生,在繁華的東京市上野商業區所開設第一家手錶批發店。東方錶成立後的70多年以來,以積極奮鬥的精神,重視全球性的市場策略,讓東方品牌風行世界各地。 在日本市場,東方錶推出具有頂級水平的「皇家東方」(Royal Orient) 系列機械手錶,多年以來贏取了廣大消費者的欣賞與愛戴。 近年以來,東方錶也不斷為海外市場推出眾多高品質的商品,其中以特殊鏤空造型的『東方之星-SKELETON系列』;最能表現出東方錶的魅力及高水準技術。 經過70多年在手錶行業上的耕耘,讓東方錶能夠在微型精密技術上有足夠的發展力量,讓業務擴展到列印機,石英振盪器,矽晶片及其它相關的電子產品的資訊科技領域中。東方錶更會進一步改良其精密技術,強化成本效益,以加強品牌在市場的競爭力,擴大高增值產品的銷售量。

  • ORIENT’s first mass-production watch. ORIENT was launched on July 13, 1950 renting the former Toyo Tokei Co., Ltd. Hino factory, and began the production of wristwatches right away that year. This watch was equipped with a small movement that had been designed  during the era when ORIENT was still the Yoshida Watch Shop. Hand-winding. Production discontinued.

ORIENT’s first mass-production watch. ORIENT was launched on July 13, 1950 renting the former Toyo Tokei Co., Ltd. Hino factory, and began the production of wristwatches right away that year. This watch was equipped with a small movement that had been designed  during the era when ORIENT was still the Yoshida Watch Shop. Hand-winding. Production discontinued.

  • ORIENT Grand Prix 100

    An ambitious work that brought great acclaim to ORIENT’s reputation. To take the lead in the “jewels competition” of the day, ORIENT increased the number of self-winding watch jewels from 64 in the Grand Prix 64 to 100. Also, high-quality Triostat was used for the regulator pin, and Incabloc was adopted for the shock-protection system. Self-winding (Cal. 991). 100 jewels. Production discontinued.

ORIENT Grand Prix 100

An ambitious work that brought great acclaim to ORIENT’s reputation. To take the lead in the “jewels competition” of the day, ORIENT increased the number of self-winding watch jewels from 64 in the Grand Prix 64 to 100. Also, high-quality Triostat was used for the regulator pin, and Incabloc was adopted for the shock-protection system. Self-winding (Cal. 991). 100 jewels. Production discontinued.

  • Original WEEKLY AUTO ORIENT KING DIVER

    The original King Diver with its stylish design. This watch combined a compressor- type case with a solid L-type self-winding movement. Yet the water resistance was roughly the same as an ordinary watch. Self-winding (L-type, later Cal. 660). 25 jewels. SS (diameter 43 mm). Water resistance: 40 m. Production discontinued.

Original WEEKLY AUTO ORIENT KING DIVER

The original King Diver with its stylish design. This watch combined a compressor- type case with a solid L-type self-winding movement. Yet the water resistance was roughly the same as an ordinary watch. Self-winding (L-type, later Cal. 660). 25 jewels. SS (diameter 43 mm). Water resistance: 40 m. Production discontinued.

  • ORIENT World Diver

    Successor to the CALENDAR AUTO ORIENT SWIMMER WORLD TRIP released in 1964. Along with day and date display, it provides easy 24-hour display. Cal. 34-1 series movement. Self-winding (Cal. 34-1 series). 21 jewels. SS (diameter 43 mm). Production discontinued.

ORIENT World Diver

Successor to the CALENDAR AUTO ORIENT SWIMMER WORLD TRIP released in 1964. Along with day and date display, it provides easy 24-hour display. Cal. 34-1 series movement. Self-winding (Cal. 34-1 series). 21 jewels. SS (diameter 43 mm). Production discontinued.

  • Cal. 46 Series Movement

    Main movement which replaced the L-type self-winding movement. Wider range of applications because the movement is smaller and thinner. The adoption of a magic lever also provides high winding efficiency. After the merger into Epson, the finish and precision were further improved. This is still ORIENT's primary movement.

Cal. 46 Series Movement

Main movement which replaced the L-type self-winding movement. Wider range of applications because the movement is smaller and thinner. The adoption of a magic lever also provides high winding efficiency. After the merger into Epson, the finish and precision were further improved. This is still ORIENT's primary movement.

  • ORIENT Multi Year Calendar

    This is the self-winding version of the Multi Year Calendar. The Multi Year Calendar, which semi-automated the metal calendar plates being used at that time, gained popularity worldwide. The 2009 model reproduced using almost the same design has become a collector’s item. Self-winding (Cal. 46 series). Production discontinued.

ORIENT Multi Year Calendar

This is the self-winding version of the Multi Year Calendar. The Multi Year Calendar, which semi-automated the metal calendar plates being used at that time, gained popularity worldwide. The 2009 model reproduced using almost the same design has become a collector’s item. Self-winding (Cal. 46 series). Production discontinued.

  • ORIENT M-Force

    Sports watch with extremely high visibility and a strong case. Evolved into a 200 m diver’s watch conforming to JIS standards in 2011. This was the first ORIENT watch to use pure titanium for the case and bracelet. Self-winding (Cal. 46 series). Water resistance: 20 bar. Production discontinued.

ORIENT M-Force

Sports watch with extremely high visibility and a strong case. Evolved into a 200 m diver’s watch conforming to JIS standards in 2011. This was the first ORIENT watch to use pure titanium for the case and bracelet. Self-winding (Cal. 46 series). Water resistance: 20 bar. Production discontinued.

  • ORIENT STAR Modern Skeleton

    Representative model of the new ORIENT. Elaborate details including diamond cut indexes and hands, and sapphire crystal. Power reserve: approx. 40 hours. Self-winding (Cal. 40S62). SS (diameter 41.0 mm, thickness 12.0 mm). Water resistance: 10 bar. Production discontinued.

ORIENT STAR Modern Skeleton

Representative model of the new ORIENT. Elaborate details including diamond cut indexes and hands, and sapphire crystal. Power reserve: approx. 40 hours. Self-winding (Cal. 40S62). SS (diameter 41.0 mm, thickness 12.0 mm). Water resistance: 10 bar. Production discontinued.